TYPE: RETAIL
LOCATION: LOS ANGELES, CA
SIZE: 2,700 SF
Concept & Overview:
Frame aims to create a niche in the optical retail industry for the ultimate luxury eyewear shopping experience. The flagship store is located in the downtown metropolitan area of Los Angeles, where it aims to establish a sturdy brand and loyal following. In order to create a sense of exclusivity, Frame utilizes gallery-like merchandise displays, fully embracing the idea of quality over quantity in terms of product display. The brand is presented with a protruding architectural canopy, and strategically reiterated throughout the interior to reinforce the branding message.
